Written by William Beguerie

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William Beguerie
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More than 20 years of experience in the international supply chain, William is the Upply road transportation expert. Entrepreneur by nature, he has successively worked in operational and functional management among various industries, such as chemistry, automotive and building materials; alternately shipper and service provider.

How to win road haulers' loyalty

For shippers, the final part of the year is generally one of intense activity and, therefore, one in which it is more difficult to get access to haulage capacity. It is useful, therefore, to have a strategy for winning haulers' loyalty. Let us start by recalling haulers' main requirements. They have...
William Beguerie
October 14 2019
2 min

How to win the loyalty of shippers

For all transporters, the return to work after the holidays is already well under way. The immediate priority is to give clients optimal service during this active end-of-year period. But it is perhaps interesting for carriers to work at the same time on their strategies with the aim of distinguishi...
William Beguerie
October 07 2019
3 min

Road transport: a slight rise in prices in the French market during September

According to the Upply database the price of road freight transport in France has been on the rise again during the month of September, up by 0.5% compared to August. The price curves for 2018 and 2019 have crossed over which suggests a small inflationary sequence for the end of the year. 1/ The tra...
William Beguerie
October 04 2019
3 min

European road transport - 10 years of change

These last 10 years, three things have particularly marked European road transport: a sharp increase in average kilometers covered per trip, the leadership of the Polish lorry fleet over international transport in Europe and a very significant reduction in kilometers covered without loads. The perio...
William Beguerie
September 23 2019
5 min

France road transport market: a slight rise in prices for August

According to the Upply database, the prices of road freight transport in France were on the rise in August 2019 by 0.6% compared to July. However, the evolution remains negative (-0.9%) compared to August 2018.
William Beguerie
September 06 2019
4 min

Napoleon, the Berezina, and the great European champions of the Supply Chain…

Past successes do not prevent future failure. Napoleon was unable to adapt to the change of conditions when he invaded Russia. He largely underestimated the impact of the distance, the climate, and the scarcity of food supply. Logistical mistakes are pricey.
William Beguerie
August 19 2019
4 min

The battle of Jena–Auerstedt and Apple’s Iphone

The battle of Jena–Auerstedt is a great example of the ways in which Napoleon innovated in the strategy of war. Comparing this battle with the birth of the iPhone is a great way to describe strategic behavior and supply chain management that are astonishingly war like…
William Beguerie
August 12 2019
4 min

Transport, the Napoleonic wars and the digital ...

Summer is a good time to wander off the beaten track while at the same time continuing to address a subject that is dear to my heart: transportation. But why associate it with Napoleon and digital economy? The answers are in this first part of our series of parallels between the Napoleonic era and o...
William Beguerie
August 05 2019
4 min

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